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Driving Success in the Social Media Chaos
Thu 04/15/2010 8:00 AM - 1:00 PM

Roundtable Plus membership meeting @ Towson University, Minnegan Room
Thursday April 15, 2010

Mid-Atlantic CIO Forum - Meeting Announcement

  Topic: “Driving Success in the Social Media Chaos” 

Date: April 15, 2010 

Location: Towson University

 Please join CIO members and guests at the April 15th meeting of the Mid-Atlantic CIO Forum.

Adoption of social media computing is riddled with significant risks and challenges. Mr. Toby Bell, Vice President in Gartner Research, will begin the meeting with a presentation on “Managing Reputation and Policy in the Social Media Chaos“. He will outline how risk managers, CIOs, and product specialists can establish Internet “reputation” management strategies, and cover some of the technologies that can be used. Social media monitoring and crafting policies that help promote 'safe social' engagement by employees are two crucial first steps. He will examine how the potential damage to reputation that could be wrought by social communities (FaceBook, LinkedIn, MySpace), microblogs (Twitter, Blippy), real time search, blogs and message boards could threaten the future of even the most stable businesses. This presentation includes an interactive assessment of the threats and opportunities facing every business, focusing on the CIO role and responsibilities in facing this challenge. Some of the key questions examined include: 

  • What is reputation risk?
  • What are some sources and scoring measures for reputation?
  • What can we learn from recent negative reputation events?
  • How can my enterprise leverage technology and policy to help manage reputation?

In the second part of the meeting, Mark Muratore, Senior Solutions Engineer - Mobility and Convergence, Sprint, will address how to ensure that business requirements are incorporated into mobile workforce initiatives when working with your wireless carrier. The key issues are:

  • How to determine which devices and wireless technologies are long lasting and which are passing fads
  •  Domestic versus Global wireless footprint in the real world; the need to extend security and IT policies to the smart phone environment
  •  Cost reduction and productivity enhancement for business processes and employees
  •  When can the laptop/netbook and smart phone footprint be reduced to a single device  ·         How do smart phone operating systems compare
  •  What are the differences in 3G and 4G networks
  •  What does wireless convergence mean for the enterprise  

Don Taylor, CTO, Perdue Farms, will then chair a roundtable discussion with panelists, Neal Guernsey, VP & CIO, Feld Entertainment, Jeff Schmidt, Associate VP & CIO, Towson University, Manuel Barragan, CTO/ Deputy Director for Navy ERP Implementation, Office of Naval Research and Mr. Muratore. 

This meeting is a Roundtable Plus meeting. Only CIO members, guest CIO’s and guests invited will be attending. The roundtable format will be used, and all participants will have signed a non-disclosure agreement (NDA). This is a roundtable plus meeting so CIO members have the option to invite a guest. Should a member wish to invite more than one guest, all but one will be wait listed for the meeting.  

The meeting starts at 8:00 AM and ends by 1PM. Brunch and lunch are provided. Pre-registration is required. Meeting logistics including agenda, directions to the meeting place and parking information will be emailed to you after you register. To register, please contact: Bonnie Lawson at blawson@towson.edu or 410-704-4252.

To make inquiries about this meeting or about membership in the Mid-Atlantic CIO Forum, please contact:

Liz Young
Executive-in-Residence
Mid-Atlantic CIO Forum
Towson University
(cell) 410-790-9362
(work) 410-704-6228
lyoung@towson.edu

  7400 York Rd, Suite 302 D, Towson, MD 21252    P 410-704-6228  F 410-296-6142 © 2010 Mid-Atlantic CIO Forum